eLearning Modules on Gynecological Cancers and Maternal Health
Continuing Medical Education (CME)-accredited
The Centers for Disease Control and Preventention (CDC) and the American College of Obstetricians and Gynecologists (ACOG) were looking for a new way to better educate women’s health care providers on increasingly important topics like early-onset breast cancer as well as educate the public on the topic of maternal immunization.
Our first contract was to create a five-part Continuing Medical Education (CME)-accredited eLearning Module focused on relaying both new industry knowledge as well as proper up-to-date training regarding the identification of new risks and safety protocols for engaging with patients. Each module was to include a total of 10-20 narrative-based educational videos to guide learners through the course as well as the corresponding written and other interactive media (Quizzes, decision-flow charts, etc).
PMG also created a series of Public Service Announcements surrounding the benefits of maternal immunizations. In addition to website content, these three one-minute videos are intended to be used as advocacy material for a larger digital outreach campaign on social as well as for other partnering organizations to leverage.
After our initial pre-production phase was completed, approved, and ready to begin shooting, our production team ran a series of over 30 successful video shoots over the course of months to acquire all of the necessary footage needed to create the eLearning modules.
Our graphics and animation team began designing the corresponding ACOG-branded visual aids needed to engage viewers throughout the program; adding a much-needed dimensional layer to the learning experience. Our technical writers also began turning our content outlines into a cohesive storyline that brought viewers along an educational value journey from start to finish.
We are proud to have completed all project deliverables nearly a year ahead of schedule from the RFP's spec timeline while remaining under budget. We spent a great amount of time and attention to organizing the technical and creative approaches for this contract to ensure a transparent project management experience for both our client and employees. We made sure to keep everyone within the loop on daily tasks, deadlines, and road bumps as well as frequent meetings and approval periods before moving onto each new stage of the project.
We are passionate about working with organizations like CDC where our work has a direct impact on the quality of life for individuals all across the nation. Because of our work, care providers will be more aware of implicit biases and trends in the medical industry that negatively affect certain demographics. By completing all five modules, women’s health care providers can earn up to seven College Cognate credits or 7 AMA PRA Category 1 Credits. They will now receive the proper training to effectively treat those in need and help mitigate a diagnosis of breast cancer one patient at a time.
Relevant Training and Instructional Design Capabilities
Through this project for CDC and ACOG, PMG demonstrated capabilities directly relevant to the development of engaging, accessible digital learning programs, including:
• Instructional design and eLearning development for complex professional training programs
• SCORM compliant asynchronous online learning designed for delivery through a learning management system
• CME accredited online training development for medical and health care professionals
• Training curriculum and module development, including structuring complex subject matter into cohesive educational programs
• Interactive learning content development, integrating video, written materials, graphics, animation, quizzes, decision flow charts, and other interactive media
• Learning evaluation tools, including quizzes and knowledge checks designed to reinforce comprehension and measure learner understanding
• Narrative based educational content development, using real world scenarios and storytelling to guide learners through course material
• Technical writing and instructional content development, transforming content outlines and complex medical information into clear, organized learning materials
• Audience appropriate content design, communicating sophisticated medical information effectively to health care professionals while remaining understandable and accessible to a broader public audience
• Multimedia learning design, combining educational video, graphics, animation, written content, and interactive elements into a unified learning experience
• Educational video production, including the planning, production, and post production of 10 to 20 narrative based instructional videos per module
• Custom graphics, animation, and visual learning aids designed to improve comprehension and learner engagement
• Digital public education and advocacy content, including public service announcements and educational media created for websites, social media, partner organizations, and broader outreach campaigns
• Complex subject matter translation, turning technical health and medical information into clear, engaging educational content
• Multi stakeholder content development and approval workflows, coordinating technical, creative, client, and production requirements through structured review and approval stages
• Large scale training project management, including scheduling, production coordination, milestone management, client approvals, and delivery of all project requirements within the implementation schedule and under budget.