How to Brief a Video Production Team Like a Pro

When it comes to creating a standout video for your brand, the success of your project hinges on one key factor: a clear, strategic creative brief. Without it, even the best production teams can’t read your mind. If you want to save time, avoid costly miscommunications, and ensure your final video achieves your goals, here’s how to brief your video production team like a pro.

1️⃣ Start with the Big Picture: Define Your Goals

Before you dive into the details, clarify the why. Are you trying to drive leads? Build brand awareness? Educate your audience? Your goals shape everything, from script to shot list. Be specific—"We want a 60-second brand video that explains our new product and increases demo sign-ups by 20%."

2️⃣ Know Your Audience

Your video should speak directly to your audience’s needs, challenges, and desires. Include details about your target market in the brief—demographics, psychographics, pain points, and the action you want them to take after watching.

3️⃣ Outline Your Core Message and Tone

What do you want the audience to remember? Whether it's "We’re the most trusted partner in logistics" or "We make accounting easy for busy entrepreneurs," define a single, clear message. Also, describe your desired tone—professional, friendly, inspiring, or bold? This keeps the creative direction on point.

4️⃣ Share Visual and Creative References

Want a documentary-style vibe? Or a sleek, modern aesthetic with animated graphics? Don’t leave it to chance—include reference videos, color palettes, or brand guidelines that show what “good” looks like to you.

5️⃣ Clarify Logistics: Timelines, Deliverables, and Budget

Align early on what’s expected:

• Key milestones (e.g., script approval, filming date, rough cut delivery)

• Deliverables (e.g., social cutdowns, subtitles, thumbnail images)

• Budget and payment terms (Be upfront—transparent budgets save everyone headaches)

6️⃣ Define Roles and Communication Expectations

Who’s the point person on your side? How often will you meet to review progress? Clear communication channels and responsibilities keep things moving smoothly.

7️⃣ Trust Your Production Partner’s Expertise

You hired professionals for a reason—lean into their expertise. A well-crafted creative brief sets the vision, but the best results come when you stay open to creative solutions and adjustments during production.

Final Thoughts: A Creative Brief is a Collaboration Tool

A strong brief doesn’t just inform—it empowers your video team to create with clarity, confidence, and focus. When you put in the upfront work during pre-production, you set the stage for a final video that delivers real impact.

Want help creating a standout video for your brand? Let’s chat. We’ll guide you through the creative brief process step by step, so you get the most from your production partner.