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  • Charlie Puritano

Want Branded Content on a friendly budget? Try repurposing existing content into Branded Content!

Branded content is a great way to get your brand in front of new audiences and build relationships with potential customers. But what if you don’t have the time or resources to create new content all the time?


Well, good news! You can actually use existing content for branded content. Here are the steps! 


  1. Find high-preforming content. 

Start by taking a look at your existing content library, and identifying pieces thatr have performed well in the past. This could include blog posts, social media posts, videos, or even infographics. 


  1. Update the content for branded partnerships.

Once you’ve identified some high performing content, you can update it for branded partnerships. This could involve adding a call to action for the brand, incorporating the brand’s logo or messaging, or even creating a new version of the content that is specifically tailored to the brand. 


  1. Use user generated content 

User-generated content (UGC) is a great way to create authentic and engaging branded content. Encourage your customers to share photos, videos, and stories about their experiences with your brand. You can then use this content in your marketing materials, on your website, and on social media.


  1. Repurpose old content. 

There are a number of ways to repuirpose old content for branded content. For example, you can turn a blog post into a video, an infographic into a social media graphic, or a webinar into a series of blog posts. 


  1. Get Creative!

There are no limits to what you can do with existing content for branded content. Get creative and think outside the box! 


Here are some additional tips for using existing content for branded content:

  • Make sure the content is still relevant to your target audience

  • Be transparent about any sponsored content. 

  • Use high-quality visuals.  

  • Track your results and make adjustments as needed. 


By following these tips, you can use existing content to create effective and engaging branded content that will help you reach your marketing goals. 

Here are some examples of how brands have uses existing content for branded content: 


  • Nike used user-generated content to create a series of inspiring videos about athletes overcoming challenges. 

  • Starbucks repurposed old blog posts into a series of social media graphics about coffee culture. 

  • Red Bull turned a popular blog post into a podcast episode. 


Now if these ideas seem like too much for you, or your company, then we at PMG are uniquely qualified to repurpose your existing content into a variety of branded content! 


If you would like to reach out to us, and see what we can do for you, please contact us at info@puritano.com 




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