As the rollercoaster of 2020 rolls to an end, companies are setting their eyes to the sky when it comes to their engagement and social...

Nowadays, it seems every business claims that they can do it all. Everyone is broadening their business as much as possible in the hopes of driving more sales. But what if trying to be a jack of all trades is really spreading yourself and your business too thin, and taking away the x-factor of your business that brought in clients in the first place? We are talking about your niche, and for any of you still out of the loop, a niche is your sweet spot in a crowded marketplace;