Crafting Compelling Branded Content: A Video Guide

In today's digital age, consumers are bombarded with content from all angles. To stand out and connect with your audience, creating branded content is essential. But what exactly is branded content, and how can you create videos that resonate? Let's dive in.

What is Branded Content?

Branded content is a type of content that is created and paid for by a brand or company and is designed to be valuable and informative by the audience. Unlike traditional advertising, branded content doesn't feel like a sales pitch; it's a way to build relationships and trust with your target audience and/or market.

Key Elements of Effective Branded Content Videos

• Storytelling: A compelling narrative is the heart of a great branded content video. Whether it's a customer testimonial, a behind-the-scenes look, or a product tutorial, your story should be authentic and relatable.

• Visual Appeal: High-quality visuals are crucial for grabbing attention and keeping viewers engaged. Invest in good equipment and consider hiring a professional videographer if needed.

• Relatability: Your audience should be able to see themselves in your content. Use language and imagery that resonates with their experiences and values.

• Call to Action: While branded content is about building relationships, it's also important to have a clear goal. Whether it's driving website traffic, generating leads, or increasing brand awareness, your video should have a call to action.

Types of Branded Content Videos

• Tutorials and How-Tos: These videos provide valuable information and demonstrate your expertise. Check out a Case Study here.

• Customer Testimonials: Let your satisfied customers share their experiences with your brand.

• Behind-the-Scenes: Give your audience a glimpse into your company culture and operations.

• Brand Stories: Share the story of your brand's mission and values.

• Product Demonstrations: Show your products in action and highlight their benefits.

  
  

Tips for Creating Effective Branded Content Videos

• Know Your Audience: Understand your target market's needs, interests, and pain points.

• Keep it Short and Sweet: Attention spans are short. Aim for videos that are 30 seconds to 2 minutes long.

• Optimize for SEO: Use relevant keywords in your video titles, descriptions, and tags to improve search visibility.

• Promote Your Video: Share your video on social media, your website, and email marketing campaigns.

• Measure Your Results: Track metrics like views, engagement, and conversions to assess the effectiveness of your branded content.
  

By following these guidelines, you can create branded content videos that resonate with your audience and help you achieve your marketing goals. Remember, the key is to focus on providing value and building relationships, rather than simply promoting your products or services.

PMG’s History with Branded Content! 

We at PMG have a unique history with branded content! Created a piece called Petal it Forward, for the Society of American Florists! This Piece was a viral, and engaging piece got over 200k views on youtube, and was shared all over social media! It also won the highest honor from the American Society of Association Executives (https://www.asaecenter.org), the Gold Circle Award! 

To quote the Vice President of Marketing from the Society of American Florists, “The Petal It Forward program is a truly impressive example of an industrywide community coming together in a big way on the same day, to promote the positive role of flowers in peoples’ lives, guided by its national trade association for the tools, advice, encouragement, and networking opportunities to make it happen…It was important to us to show the association community a prime example of the strength, generosity and dedication of the floral industry to make the world a better place.”

Do you want PMG to help your brand create amazing pieces of branded content? Reach out to us at info@puritano.com!